A product leader who builds systems and communities.

Digital Transformation & AI Manager at the Dubai Health Authority (Jul 2024 – Jul 2026), partnering with C-suite and inter-agency stakeholders to modernize services and improve citizen experiences.

Before that I consulted on product for AILA.ai (contributing to $1.5M in Series A funding), KistPay and SiParadigm, and was Principal Product Owner at Afiniti (Mar 2019 – Apr 2023), driving AI-powered customer experience solutions. I co-founded Stipple, a freelance designer marketplace, and earlier worked as Senior Product Designer at Stella Technology and UX Designer at Emumba.

• Digital transformation
• Product strategy
• Service design
• AI-driven CX
• Healthcare
• Fintech & SaaS

A TechWomen Emerging Leader, a mentor at LinkedIn, and an active ecosystem builder, speaker and mentor.

I have built and led communities of 5,000+ professionals through Fiverr, Dribbble and Sketch, organizing global events and mentoring emerging talent. I have taken part in TechCamp by the U.S. State Department, Ignite Worldwide and Facebook CLC.

As a community organizer I have run 35+ virtual and in-person events for more than 4,000 attendees, guided by 60+ industry professionals.

See speaking & mentorshipField notes

• First placeWorld Bank Hackathon Pakistan 2019, with Stipple
• Heroes AwardConnected Pakistan Conference
• 2024 · 2022UPG Leader Fellow; CPC Sheroes Award
• 2020Wonder Women Award, Afiniti
• NomineeGlobant Women Awards 2021
• FellowTechWomen U.S. Exchange Fellowship
• FeaturedNational television, podcasts, Disrupt Magazine and Startup Insider